From market research to product development, founders Richa Malviya, Vineet Sharma, and Prakashan Pillai are redefining skincare and haircare for modern India while championing natural, results-driven solutions.
In India’s booming $28 billion skincare market, few brands have successfully combined heritage, science, and business strategy. Hashtag XOXO, founded by Richa Malviya, Vineet Sharma, and Prakashan Pillai, is redefining skincare by championing I-Beauty: Indian Beauty with Ayurvedic roots.
“We wanted to honor Indian skincare traditions while creating a brand that delivers measurable results,” says Richa.
Entrepreneurial Milestones
Building Hashtag XOXO has been a journey of innovation and achievement:
- Premium Ingredient Sourcing: Carefully selecting Turmeric, Saffron, Ginseng, Rice Water, Vitamin C, Hibiscus, and Amla to ensure every product delivers natural, effective results.
- Formulation & Testing: Developing safe and effective formulations suitable for all skin types.
- Market Acceptance: Successfully positioning I-Beauty as a credible alternative to global trends, celebrating Indian heritage and natural skincare.
- Distribution Network: With Prakashan Pillai at the helm, Hashtag XOXO established a robust logistics system to ensure products reach every customer seamlessly.
“We balanced tradition with modern business practices, ensuring growth without compromising authenticity,” adds Vineet.
Product Line & Consumer Impact
Hashtag XOXO’s skincare lineup includes:
- Serums: Anti-pollution, brightening, and hydrating blends with Turmeric, Aloe Vera, and Licorice Extract.
- Face Packs: Detoxifying clay and botanical mixes enriched with Saffron and Turmeric to rejuvenate skin.
- Scrubs: Gentle exfoliation with Walnut beads and Ginseng to remove dead skin and promote glow.
- Moisturizers: Lightweight creams infused with Aloe vera and Ginseng to nourish skin.
- Sunscreens: SPF protection enhanced with natural botanicals to guard against harsh sun.
- Haircare: Oils and shampoos with Hibiscus, Amla, and Bhringraj to strengthen and shine hair.
“Every product is cruelty-free, and harsh chemical-free. We want people to trust what they apply to their skin,” says Vineet
Growth & Vision
Hashtag XOXO has successfully launched nationwide and is planning international expansion. The founders emphasize transparency, authenticity, and cultural pride, showing that Indian brands can compete globally.
“Entrepreneurship is about solving real problems,” concludes Prakashan. “For us, it’s creating skincare that works and celebrates Indian heritage.”
Shop now: www.hashtagxoxo.com
Instagram: @hash_tagxoxo
